Jelly Belly – Freshen Car Interiors

New Jelly Belly Fragrances To Freshen Car Interiors

More cars and SUVs are now smelling of the popular Jelly Belly Beans than ever before, following the introduction of air fresheners that use the intense fruity flavours of the candy as fragrance.

It’s now got to the point where Jelly Belly is among the most popular car fresheners in New Zealand, according to Tim Paterson, National Sales Manager for Griffiths Equipment, which distributes Jelly Belly in-car air fresheners here.

As a further boost, two new flavours have now been added to the Jelly Belly car freshener range – Vanilla and Strawberry Jam – which brings the total number to 18.

“They’re the world’s number one gourmet jelly bean and their flavours are instantly recognisable, so we felt confident this popularity would transfer to the in-car air freshener range – and we were right,” says Tim Paterson, National Sales Manager, Griffiths Equipment, which distributes Jelly Belly in-car air fresheners in New Zealand.

“They have been consistently among our best-selling vehicle accessory lines for the past two years, so we have been looking at extending the range.”

The new Vanilla and Strawberry Jam flavours are part of the 3D Jelly Belly line-up, which have three-dimensional design that incorporate a hook to hang the air freshener.

Jelly Belly is an amazing phenomenon, starting off as a popular range of jelly bean-shaped candy in the United States before its manufacturer had an “off-the-wall” idea of taking the intense, fruity flavours and infusing them into bean-shaped air fresheners.

Extracting the ingredients used in the jelly beans, they have managed to transfer the intensity of the tastes into scents to make a variety of different smelling air fresheners.

In addition to freshening the inside of a car, Jelly Belly scents are ideal for combating stale odours inside boat cabins that are often locked up for long periods, workshops and even around the home or office.

Originally created in the 1970s, Jelly Belly jelly beans famously won the approval of US president Ronald Reagan, who kept them in the Oval Office, on Air Force One and even made sure they were on the table at meetings with world leaders. Jelly Belly jelly beans have even made it into space, on the NASA space shuttle in 1983, when astronauts were seen trying to grab weightless spinning beans in their mouths.

In addition to the new Vanilla and Strawberry Jam, other scents in the Jelly Belly air freshener range include Bubble Gum, Tangerine, Blueberry, Cherry and Green Apple, all designed to provide a long-lasting fragrance.

The Jelly Belly air freshener range is now available from automotive outlets throughout New Zealand.

For further information contact Tim Paterson, National Sales Manager, Griffiths Equipment Ltd phone (09) 525 4575