Kicker Audio Kick Starts NZ

Kicker Audio Kick Starts In New Zealand

The audio brand that kick-started the high-fidelity car stereo revolution in the US is now sounding out the New Zealand market.

Kicker is a brand that began in the small garage of one of its founders in Stillwater, Oklahoma producing bespoke PA systems for local bands and has grown into a major audio designer and manufacturer with products that are prized by big sound addicts.

Kicker makes a wide range of amplifiers, speakers and headphones for cars, trucks, motorcycles, boats and even for the home.

Now Kicker has arrived in New Zealand, with Auckland-based Griffiths Equipment aiming to provide audiophiles around the country with a feast of quality sound components.

“Kicker got its name from inventing the kicker-style speakers that were built into the parcel-shelf of cars, or rear of a pick-up truck back in 1980 – it was the first full frequency range speaker box designed specifically for cars and trucks and they really kicked out the bass,” says Tim Paterson, National Sales Manager for Griffiths Equipment.

“Today, Kicker is more than about bass, their amplifiers and speakers produce some of the best in-vehicle (or on-water) sound you are likely to hear and we have assembled a range that will enable people to tailor components to suit their tastes and requirements.”

The range includes a series of subwoofers, amps, components and coaxial speakers in various sizes that can either be concealed in vehicles or built into smart enclosures. Compact waterproof speakers have been designed to be used with motorcycles or quad bikes.

Among the marine speakers is a 6.5-inch model that features multi-colour LED’s that can be changed to fit the mood and the Kicker Long Throw Tower speakers and enclosures simply have to be heard to be believed.

“With Kicker, it’s just as much about the quality and reliability of the products as it is about the sound. They are remarkably resilient,” says Mr Paterson.

One of the key pieces of technology to emerge from Kicker is the compact subwoofer and combined amplifier called the Hideaway. It combines a 150-Watt amplifier with an 8-inch subwoofer to add thumping bass to any vehicle. It also has a remote bass control for fine tuning bass levels and is compact enough to fit under most seats.

Mr Paterson says the Hideaway is a great example of how Kicker has thought about customer needs and designed products that solve issues “particularly with the lack of space inside modern vehicles”.

Also new are a range of Bluetooth speakers that can be used around the home, office or even on the move. This range includes the Amphitheatre, a wireless, full-range audio system that streams music from Bluetooth-enabled devices and includes a signature 6-inch square subwoofer.

All Kicker products are designed and engineered at the company’s state-of-the-art headquarters in Stillwater, USA which incorporates a major research and development centre dedicated to producing products that deliver premium sound.

“We don’t let a product go out of our doors if it doesn’t meet our standards,” says Kicker’s founder and current President, Steve Irby.

“Our product is all about an experience – we have extensive quality control, we do a lot of testing, including computer analysis, frequency responses, everything, but ultimately you cannot skip the last test, which is listening to the product because that’s what the customer does.”

Kicker audio products are available at Kicker stockists throughout New Zealand. For a stockist near you, phone Griffiths Equipment on 09 525 4575

For further information contact Tim Paterson, National Sales Manager, Griffiths Equipment Ltd phone (09) 525 4575