Nite Ize was founded by creativity and has continued to commit to innovation throughout 23 years of business. Nite Ize products and brands strive to exemplify problem/solution based products with quality and performance at the core.
CEO and Founder Rick Case started Nite Ize as an undergraduate at the University of Colorado in 1989. “I was on a fishing trip using the brand new mini flashlight my family gave me as a gift. I was fishing at night with it, holding it in my mouth. Sure enough, I opened my mouth, and the flashlight fell out. I was staring down into the water, watching my still lit flashlight on the bottom when an idea hit me. That idea became the first product I ever made, the Headband Mini Flashlight Holder.”